Content Strategy

Leading creative brainstorm and ideation sessions with the video team as well as pitching new channel strategies and video concepts to the CEO

Prioritizing content in the production pipeline on a day-to-day basis based on social relevance and performance analytics

Identifying viral clips and short-form content to push across platforms and drive viewers to main channels

Monthly Views

Social Blade Grade

~80M

A-

5.1M subscribers on YouTube

*total as of Aug 2022

50K new subscribers per month

*on average, as of Aug 2022

7% increase in views per month

*on average, as of Aug 2022